"Where You're Someone Special"

Diamond Education

     This topic defines the six most essential characteristics of diamond along with tips for its care. By understanding these characteristics, you'll be able to shop with...

Path of a Diamond

     Everyone knows that diamonds are among the most precious items on Earth. But not everyone realizes that journey of this stone is very long and difficult and lots of efforts are required to develop its beauty from a rough stone to a beautiful faceted...

Diamond Buying Tips

Diamond Jewelry is bought either for oneself or for loved ones usually based on some emotions. Buying diamond jewelry is certainly an expensive purchase it is advisable to get some knowledge about diamonds and their characteristics.


Facts about Diamonds

 Diamond is the hardest natural substance found on Earth and incredibly is the only Gemstone made of just one element – Carbon. 
A rough diamond looks so much like a pebble that most people would pass it by without a second glance.

History Of a Diamond

     Diamonds have been a source of fascination for centuries. The word "diamond" comes from the Greek word "Adamas", meaning "Unconquerable". Diamond is a transparent gem made of carbon, which is one of the Earth's most common...

Diamond Guide

     Before you start diamond shopping, you need to have in-depth understanding of what you're buying. This guide expands your knowledge on diamonds, so you can select your diamonds based on the same criteria that jewelers use to grade them.

 The 4 C's

     Every diamond is a miracle of time and place and chance. Like snowflakes, no two are exactly alike.

Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut, and Carat Weight. Today, the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world.


The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase.